The media audience research is conducted through questionnaires distributed to households in Ulaanbaatar city and the provinces. This survey clarifies the behavior of traditional and digital media consumption, providing quantitative data on the most common media types and channels, as well as insights into the different behaviors of media users based on age, gender, and geographic location.
Media audience research was conducted monthly from 2003 to 2014, resulting in 106 series of these surveys, which are available at the Press Institute Library.
